Life has been reset due to Covid-19 which has hit the word thrice, every time being more virulent. As International travel almost came to a standstill, businesses have struggled to continue marketing their products and reaching out to the customers holed up at home. Online trade platforms and exhibitions have turned up as an effective solution to this issue and Interloop Limited is also geared up to benefit from these trending digital opportunities to expand and reach out to potential markets and new customers. The company participated in its first Virtual TEXPO from Feb 1 – 5, 2021, organized by the Trade Development Authority of Pakistan.
This online trade fair invited top textile and apparel manufacturers from Pakistan as exhibitors and renowned international brands and retailers as visitors. Interloop Limited participated as a Gold sponsor of the show, exhibiting collections themed around sustainability and organic footprint. As a world-class multi-category full-family clothing company, Interloop featured its Hosiery, Denim, Seamless, and Knitwear Apparel. The online fair was an amazing learning experience for the team as it provided the opportunity to work in detail on sample photoshoots, booth branding, virtual meetings, and promotion through engaging tools like videos and digital product catalogs. It turned out to be a good networking platform with more than 1400 visitors where Interloop generated qualified sales leads in almost all product categories. Other major textile manufacturers of Pakistan also participated in the exhibition.
