Fashion magazines and bloggers around the world are emphasizing the desire for comfort and fun in fashion in a time of uncertainty and lifestyle changes. Target’s purpose and mission is to help all families discover the joy of everyday life. That includes great products that you won’t find anywhere else.
Target and Interloop teams have been working together to create a new, fresh assortment for Spring 2021. The process started last year when the Interloop design team presented design ideas in 3D virtual form. Those ideas were later brought to life in socks with fun stripes, florals, embroidery, and tie-dye looks. The socks recently set in Target stores have been a big success with women of all ages. Interloop designer Lauren Hammett noted “The spring 2021 assortment is my all-time favorite! It’s fun, with lively and inviting colors and a positive, happy vibe.”
The Interloop design team also recognized the cozy trend and presented a new concept to Target to offer cozy socks in the Spring season. This is a new market segment for Interloop and Target and has been a winner since the launch in January. The Interloop team is thrilled to help families discover the joy of everyday life through fresh and fun sock options.
