Circular denim is made to be used longer and to be made again. Their design means they can become new jeans when customers no longer want them in a way that is better for garment workers and the environment by avoiding harmful chemicals and production processes.
Interloop is proud to be a member of the Jeans Redesign initiative by Ellen MacArthur Foundation. The guidelines establish the minimum requirements for the durability, material health, recyclability, and traceability of denim jeans as set out with over 80 denim experts. Interloop is now among the 60 plus leading brands, manufacturers and fabrics mills globally to become part of Make Fashion Circular initiative, producing circular jeans that are available in the market since May 2021. Along with laser technologies, Interloop has used 70% less water, greener, smarter processes, to reduce manual and other hazardous input into the production of these circular jeans. It also has the capacity to withstand 30 home laundries as a minimum, while still meeting the quality standards of the brand. By employing the principles of a circular economy, the Jeans Redesign ensures positive impacts for the environment, society, and the health of those people working in its industry.
Together we can make fashion circular and help tackle the root causes of global challenges like climate change, biodiversity loss, and pollution by using safe, recycled, and renewable inputs. As an active member of the Jeans Redesign initiative from Ellen MacArthur Foundation, Interloop has committed to bringing you the most consciously and sustainably produced denim with a passion of circularity from its Gold LEED Certified factory
