Page 11 - InTheLoop(Jan-Mar,2021)

Interloop Seamless Activewear - The New Fashion Future

The year 2020 arrived with baggage of challenging energies
contrary to the expectations, and for the fashion industry, it was
no exception. Sales and services were put to a halt – mostly
declined, disruption occurred in the logistics network and
consumers’ buying behavior changed to a great degree.
COVID-19 proved to be one of the most dreadful humanitarian
crisis during which economic disaster ensued as well. However,
2021 seems to be taking baby steps in making headway
towards calmer waters.
This crisis created an opportunity for the apparel industry where
the customers became inclined towards Activewear as daywear
during the lockdown and home workouts. People were bound to
stay back at home during last year so the comfy seamless
activewear and loungewear began burgeoning and ultimately
became an optimal choice for the housebound. The evolution of

with sustainability – which is weaved in Interloop’s DNA. Body
mapping technology builds required constructions seamlessly
meeting the needs of different body zones. The product portfolio
ranges from seamless innerwear to hi-tech activewear for men
and women.
Latest Santoni SM8 Top 2V machines with ‘12 to 20’ vast diameter
range offer variable men and women size ranges.
Advanced technology, minimal labour, and sewing involvement
increase the chances of perfect product each time. Depending
on the garment design, the same garment can be made out of
single or multiple panels which are then joined with conventional
or decorative stitching. Considering multiple requirements of the
consumer, Interloop has played its part by meticulously keeping
an eye on the nitty-gritty of the product.
activewear was such that in no time the comfy transitional outfit
became the ‘new normal.’ Flexibility in workout apparel is as important as it is in the body,
and comfort is one of the main ingredients of the right workout
Seamless is in vogue at present too, the trend is booming and gear. Interloop’s stretchable, super soft Active Apparel makes
has steered fashion’s shaky road to a solid one. Fitness and one feel great for a perfect everyday workout. Style and comfort
fashion are deep-rooted with comfort. Therefore, if both are on can go hand in hand, and that’s what Interloop makes possible.
your agenda, seamless activewear is the right choice for you! Despite being stretchable and adaptive to the body, Interloop
Activewear also offers a vast range of performance finishes such
Interloop ventured into seamless activewear by setting up a Pilot as Moisture Management, Anti-Microbial, Skin Moisturizing, and
Plant back in 2018. It has now grown into a state-of-the-art, Anti UV to meet an ultimate workout.
vertically integrated, dedicated manufacturing facility with
expansions in place, aiming to cater to the heavy demand for Interloop Seamless Activewear made its mark on the international
activewear in the market. style map and Interloop’s strong brand equity has gained it a loyal
customer base such as Reebok, Pepe Jeans, Aldi, Bebe, and
Interloop offers a special synthetic material range in recycled as well Lady Princess, while many other brands are expected to join the
as biodegradable materials, combining durable performance family soon.

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