Page 13 - InTheLoop(Jan-Mar,2021)

TEXPO - 2021 International Virtual Textile Exhibition

Interloop Exhibition Booth at TEXPO-2021

Life has been reset due to Covid-19 which has hit the word participated as a Gold sponsor of the show, exhibiting
thrice, every time being more virulent. As International travel collections themed around sustainability and organic footprint.
almost came to a standstill, businesses have struggled to As a world-class multi-category full-family clothing company,
continue marketing their products and reaching out to the Interloop featured its Hosiery, Denim, Seamless, and
customers holed up at home. Online trade platforms and Knitwear Apparel.
exhibitions have turned up as an effective solution to this
issue and Interloop Limited is also geared up to benefit from The online fair was an amazing learning experience for the
these trending digital opportunities to expand and reach out to team as it provided the opportunity to work in detail on sample
potential markets and new customers. The company participated photoshoots, booth branding, virtual meetings, and
in its first Virtual TEXPO from Feb 1 – 5, 2021, organized by promotion through engaging tools like videos and digital
the Trade Development Authority of Pakistan. product catalogs. It turned out to be a good networking
platform with more than 1400 visitors where Interloop
This online trade fair invited top textile and apparel generated qualified sales leads in almost all product
manufacturers from Pakistan as exhibitors and renowned categories. Other major textile manufacturers of Pakistan
international brands and retailers as visitors. Interloop Limited also participated in the exhibition.

First Virtual Sock College by ILNA

The presentation included a full agenda covering fibers, yarn
formation systems, yarn numbering, knitting fundamentals,
anatomy of a sock, dyeing, sock sizing and more. Participants
enjoyed a variety of sources from live teaching by Keith to
educational videos and actual National Association of Hosiery
Manufacturers Board examples.
The virtual delivery prepared the ground for new team members
from The Dollar Tree and Family Dollar to engage during these
unprecedented times. Attendees included members from a
variety of functional teams such as fit and technical design,
global sourcing, merchandising, product management, planning
and replenishment. We received a lot of positive feedback on
Keith Davis, Director of Product Development & Jeff Shu, Product the content and learning.
Development Technician, ILNA demonstrating the anatomy of a sock
A year ago, the team conducted sessions of Sock College at
Change is inevitable in all aspects of life and same goes for The Dollar Tree and Family Dollar headquarters in Chesapeake,
businesses too. It is important for the possessors to learn VA, led by Jeff Shu. At present, the office is closed and we are
from the pros and cons of the changes in order to provide a bound to adapt to the changing times.
satisfying experience to their customers, and come up with
ideas to keep the ball rolling.

It is indeed high time for retailers to adapt their businesses
since COVID-19 is hampering sales significantly. However,
virtual sales are still doing better and keeping up the
momentum to some level. If one could have access to a
crystal ball, foretelling would have been easier, but it is still
important to think about the future in our respective capacities.
On March 3, Keith Davis, ILNA Director of Product
Development and Sourcing, led Sock College Virtual Training
with 11 remote attendees from ‘The Dollar Tree and Family
Dollar’ stores. Jeff Shu and Kristina Griggs assisted with Sock sizes displayed on-screen during the virtual workshop
technology and live demonstrations.

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